The solution for job advertising

With all the buzz around AI, It's easy to forget that less “intelligent” forms of automation can still help businesses realize massive savings.

A common problem in the recruitment world is the effective promotion of job vacancies. Most recruiters simply want to be able to add a vacancy to their ATS (Applicant Tracking System), and with the click of a button post it on their website, dozens of job-boards or even promote it via social media ads. Though this sounds like a utopia, it’s entirely possible. But it’s challenging.

Each job board, such as Indeed, Jooble, and JobRapido, has its own specific requirements for receiving information about the vacancies you place. However, most job boards can process an XML feed, although they have different information requirements. An XML feed is a sort of large Excel file containing structured information about, for instance, all the vacancies that are in your ATS at the moment.

Some ATS’s are able to generate an XML feed. Many aren’t, or are only able to for specific job boards. And, each job board has its own preferences for receiving your feed, making it a time-consuming process to create and maintain all the different feeds if you want to generate them yourself or build your own XML feed generator. But there is a more efficient way: the feed manager.


Because numbers speak louder than words.


Time saved from a developer


Faster feedmanagement

What is a feed manager?

A feed manager is a central hub where you can load one feed and then manipulate it to create duplicate feeds in different formats. These new feeds are individually suitable for specific job boards.

Feed managers are already widely used in ecommerce. Online stores use them to display their products on various online marketplaces. Just like with job boards, each marketplace has its own specific requirements for receiving product feeds. This is precisely the purpose for which feed managers were developed.

With this tool, online stores can easily adjust the prices and details of their products for each marketplace. This is useful because each marketplace charges different commissions. In this way, they maintain control over their profit margins.

Similarly, recruitment teams can use feed managers to post vacancies on different job boards, in different locations, and with different conditions.

Why is a feed manager interesting for your recruitment marketing?

Because the feed contains all your open vacancies, you have the freedom to adjust them so that they are not only perfect for the job boards, but also for your specific needs. Here is an overview of some variables you can adjust with a feed manager:


One of the strong points of a feed manager is the use of filters. You can set your feed up to only show certain vacancies that meet specific criteria on certain job boards. For example, you might choose to show only vacancies in a certain region or only full-time positions. Or only vacancies for specific departments on certain job boards.


When you create a new feed for a job board, in some cases you can also include your bid: i.e. how much you’d like to pay per click for a particular vacancy. By combining this with filters, you can be very specific and set a different bid amount for more or less in-demand vacancies, for instance. Or you can bid less per click on job boards where the quality of the candidates is lower.

Combining Feeds

All vacancies from your ATS constitute the primary feed, but you can also combine multiple feeds.

Consider integrating your ATS with Google Analytics or ads channels, where performance data per vacancy is known. By searching for the job titles in Google Analytics and linking the number of applications to your vacancies, you can add an extra dimension to your filters and develop more intelligent bidding strategies.

For instance, you can automatically increase bids in the auctions for vacancies that have not received any applications on your website in the current month, until the desired number of applicants is reached. 

Save Costs

Manually maintaining vacancy feeds on different job boards is not only time-consuming but can also be unnecessarily expensive. Additionally, manually inputting information is error-prone, which can lead to costly mistakes like inputting the incorrect budget. By deploying a feed manager, you can streamline this process, saving time and money as a result.

How to set up a feedmanager?

Setting up a feed manager is fairly straightforward. Here are the steps you can follow to get started:

  1. Request an XML feed from the development team either from your ATS or from your website: Ask your development team for an XML feed, which should be a direct reflection of the positions you are actively seeking to fill. It's necessary for this feed to be updated several times a day and to always remain online.
  2. Create an account with a feed management tool: The most well-known feed manager is Channable, which also offers out-of-the-box integrations with popular job boards.
  3. Load your feed: After creating an account, you will be asked to upload your feed, the one you requested in step 1.
  4. Transform your feed into new feeds: This is done one by one. For example, you can create a feed specifically for Indeed and a separate one for LinkedIn. You can find this in their standard integrations, and from there, the steps are self-explanatory.
  5. You will need to link each variable that Indeed requires with the variables in your own feed, such as:
    Job Titles
    Your Company Name
    Contract Type
    Candidate Criteria
  6. Set the Refresh Frequency of the Feed: It's best to refresh the feed at least once a day. Choose a time at night so that as few people as possible will notice any changes.
  7. Connect to the Job Board: Use the new XML link generated from Channable to connect it with the job board.
  8. Congratulations! You have just created your first unique feed without the need for developers.

The Use of Feed Managers in Recruitment Marketing

With Channable, you can also manage your Google Ads campaigns. This, combined with all the above capabilities, offers a wealth of opportunities.

Based on performance data from Google Analytics, you can directly manipulate bids within Google Ads, allowing you to proactively manage your campaigns.

You can automatically turn ads on and off based on the number of vacancies you have open in a certain category. This way, you can proactively reduce costs when a category temporarily has no vacancies.

Moreover, a feed manager can count all open vacancies in real-time and incorporate this information into your job postings. For example, “We are looking for 8 Java Developers in Amsterdam,” where the number and city are fed by the job feed.

In short, a feed manager has been a game-changer for ecommerce businesses for some time. If your company regularly has dozens of vacancies live at the same time, you can adapt the feed manager’s functionality to your organisation and in the process save significant amounts of time and money.