RGF Staffing is one of the largest staffing service businesses in the world. They employ more than 265,000 globally. Their USG labels focus on staffing solutions for professionals in the finance, legal, marketing, communication, and engineering sectors in the Netherlands.
Each USG label functions as an individual unit with little knowledge shared cross-label. With a combination of centralized and decentralized data systems, gaining a clear picture of overall recruitment marketing performance was a challenge for management.
As the market became more competitive in 2022 RGF contracted Re:source Agency to help them build a solution rapidly. Our challenge was to combine data from dozens of sources to help management gain a clear picture of which labels, channels and campaigns were over or underperforming. Based on these insights, we advised the recruitment marketing teams on on a weekly basis on how to optimize the hundreds of individual job vacancies and campaigns they were running.
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